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For over 125 years, the HiPP family has been dedicated to supporting parenting journeys just like yours, ensuring you're confident in making the right choices for you and your baby. From pregnancy to toddlerhood, HiPP BabyClub is here to support you every step of the way.​Sign up now to unlock exclusive competitions and win exciting prizes for you and your little one. Don't miss out!

Becoming a new mum brings incredible joy, but also significant financial changes. Emma is an all-in-one money management app that will help you navigate these shifts by bringing all your accounts, cards, and investments into one easy-to-view dashboard. This will be crucial to understanding your income and expenses, offering peace of mind when preparing for or managing new baby costs. Emma's budgeting tools and real-time spending alerts prevent overspending, ensuring you stay within your limits. This is particularly valuable during maternity leave, as it helps you adjust your spending habits proactively and manage your household budget with confidence. Beyond tracking spending, Emma will also help you to: Find savings by highlighting unused subscriptions and freeing up money for baby essentials Get alerts for any upcoming bills to avoid any missed payments Set specific savings goals and put money aside with AI-powered autosave and round-ups. Download Emma and get the 7-day free trial now to start taking control of your money.

Click here to get your FREE full size pack of Pampers. Simply enter the details & click to request your coupon to get a FREE pack at any supermarket. This coupon will be sent via post, keep an eye out & make sure to take it in store to claim!Offer only valid for pregnant users who have not already received a coupon from another source.

By joining SMA® Baby Club you will get 24/7 advice from our expert Careline team, personalised emails supporting you, members-only privileges and useful tools and checklists for every step of your journey!

To celebrate the launch of our Your Baby Box Membership, we're giving away a Silver Cross Wave Stroller (Indigo) to one lucky member!All members that click below and enter details will be automatically claim their place into our prize draw to win a Silver Cross Wave Pram & Pushchair Set (RRP £1,075)!

Receive an ISA Boost worth up to £100 in cashback to help you get started with investing, when you make your first payment.Why start an investment journey for your child's future with our Junior ISA? We aim to pay quarterly bonuses each year to grow your child's nest egg, though when investing, your capital is at risk If you keep your child's investments with us until they reach 18, you will receive back at least your premiums paid plus any bonuses, and are guaranteed not to lose money* Friends and family members can add to the plan, making it the ideal birthday or Christmas present 24/7 online account access to manage the plan *If funds are withdrawn later than 3 months after the plan ends, the guarantee is not valid.