Prime Big Deal Days 2025 is here, and toy lovers everywhere are gearing up for unbeatable discounts. Whether you're on the hunt for the next birthday surprise, Christmas gift, or simply want to treat a little one, this is your moment to score big on toys from the brands kids love.
Below, we’ve rounded up the best toy deals you can expect during the event — from creative kits and building sets to outdoor favourites and character playsets. We’ll also flag the timing, stock tips, and deal alerts so you don’t miss your chance to buy before they vanish. Let the shopping fun begin!
Creative Play
STEM & Science Fun
Character Toys
Sponsored By: Tommee Tippee
SAVE 15% on your 1st Tommee Tippee order + 50% off this bundle!
