What Baby Products Should New Mums Buy First? Find Out What Our Members Have to Say

mum baby shopping

As a new or expecting parent, knowing where to start when shopping for your little one can be a challenge! That’s where we come in. We've teamed up with market research company Mum's Views to find out which products were one of the first on mums' shopping lists and which products they recommend for new mums to buy early on.

Now, we’re here to share what they have to say to guide your shopping and have put together a full list of the top 10 must-have products you should consider buying first as a new parent!

Baby Grows

Unsurprisingly baby grows secured the top spot in our survey with 91% of mums agreeing that they were one of their first purchases, and it's easy to see why. These all-in-ones offer convenience and comfort to mums and dads everywhere! Baby grows are perfect for newborns and babies of all ages, providing a snug and cosy fit with easy access for nappy changes. 

Once you welcome your little one into the world, you’ll be surprised just how many baby grows you get through each day! Between messy nappies and spit-up you can never have too many baby grows and it’s always a good idea to stock up early on different sizes.

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Car seat safety is one of the most important things to new and expecting parents. Head here for our ultimate guide to car seat safety. In recent years, the majority of newborn car seats have made use of the popular ISOFIX technology. The ISOFIX system is a set of hooks that attach the car seat directly to the car's frame. This is super handy because you don't have to mess around with seatbelts, and it tends to be more secure overall. Plus it reduces the chances of you messing up the installation and doing it wrong!

With endless options and added features to choose from, investing in a reliable car seat that works for your family is an important decision and it’s not surprising that our mum’s think it’s a good idea to find the right one early on.

Head here for the best newborn car seats including a rundown of price and features. 


Navigating the world with a newborn is made much easier with a reliable pram. Our members recognise the importance of finding a pram that works for you, with 87% saying that a pram was one of the first things they would buy. For help buying a pram, head here for tips for choosing a pram.

Or, for the best models out there, here are the best prams of 2023.

To keep your little one warm and cosy when out and about, here are the best baby pram suits for winter


Being able to keep an eye on your baby's temperature is essential for all new parents as its often the first sign of something a miss with your little one’s health. A reliable thermometer is a must-have for provides accurate readings and peace of mind. 

Here are our picks of the best baby thermometers.


The ultimate parenting essential, nappies have rightfully claimed their place in the top five. With babies going through an average of 10 nappies a day, it’s no surprise that our members recognise the importance of having a steady supply of these everyday essentials.

Head here for advice on how many nappies to buy, or check out our Huggies vs Pampers nappy comparison.


Baby vests are the unsung heroes of a baby's wardrobe. While your little one will spend the majority of their time in baby grows for the first few months, chances are they will spend plenty of time with vests under their clothes for an added layer. 

Bottle and Teats

Whether you're breastfeeding or using formula, bottles and teats are crucial for feeding your little one easily and on the go. With a variety of options available, including anti-colic designs and different flow rates, finding the perfect bottle and teat combination is a personalised journey for each new mum.

Check out our review of the MAM Easy Start Anti-Colic Bottles, or head here for the best breast pumps to make your feeding journey complete.


Creating a safe and comfortable sleeping space for your baby is one of the most important things to get in order before welcoming your little one into the world. From Moses baskets to next-to-me cribs and full-sized cots, there are plenty of options out there for your baby’s sleep environment.

Here are 7 steps to establish a safe sleep environment for your baby.

Muslin Cloths

Practicality meets versatility with muslin cloths, safely earning them a spot in our community's top 10 items to buy first for your baby. From feeding your little one to wiping up spills, muslin cloths are great to have on hand at all times. 

Here are some of our favourite muslin cloths: 

Hmlike Muslin Squares Baby 10 Pack 

Little Bamboo Muslin Baby Wash Cloths 6 Pack 

MuslinZ Baby Muslin Squares

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Articles shown are a mixture of informative pieces, anecdotal accounts and professional advice from our panel of Bloggers, Writers and Experts. The views and opinions expressed in these articles are those of the authors and do not necessarily reflect the official view of this site.